I am a Senior UX Researcher and cognitive psychologist with 10+ years of mixed-methods research experience. I drive product strategy across enterprise and e-commerce systems by applying behavioral science to improve operational efficiency, enhance employee experience, and optimize customer-facing digital journeys.

I specialize in translating complex human behavior into actionable insights by designing robust studies, synthesizing qualitative and quantitative data, and influencing cross-functional stakeholders across Product, Design, Engineering, and business leadership. My work has informed roadmap decisions, streamlined workflows, and delivered measurable business impact.

I bring deep expertise in research design, data analysis (R/tidyverse), and scientific communication, with six peer-reviewed publications and experience translating complex findings for both technical and executive audiences. I am passionate about human-centered research that informs strategy, drives measurable outcomes, and elevates the user experience.